Mick Fallon Marketing » latest posts

Search Engine Optimization—Why It Is Better to Let a Software Program take care of the Job

mickfallon — Fri, 03 Sep 2010 21:55:18 +0000

Search engine optimization is something that no Internet marketer can do without.

Why is this so important? Simply because if your website is search engine optimized, it means that your website is ranking well on the search engines, which in turn means that a lot of people are able to find your website. It is a simple numbers game actually—more traffic means more business. And that’s the reason why marketers just cannot neglect

But, at the same time, it is too much to assume that every marketer out there can spend a large chunk of their time doing things that might enhance their chances on the search engines. Truthfully speaking, the things that most people use—such as blogging, marketing with articles, lead generation, etc.—are dead in the water. These are marketing practices that will work only if you spend a lot of time with them and be quite consistent, which is definitely not going to be possible for the simple reason that if you are going to spend a lot of time optimizing your website, you won’t have any time to manage your business!

http://MickFallon.com/recommends/seo

That is the reason why such a lot of people are looking at software applications that help them to get some worthwhile

search engine optimization done.

Software applications might work in various ways to improve the prospects of an online entity, and hence there is a lot of favorite-playing going on here. But, if you were to take a closer look, you would find that there are a few basic things that any search engine optimization tool needs to have and that decides their reputation actually.

1. The first important aspect is the analysis. These Search engine optimization tools will analyze each aspect of your website and tell whether you are doing the right thing. They will look at your keywords, the tags you have used, the images on your homepage, etc. and will even tell you suggestions on how you can tweak your website so that its prospects are improved.

2. Search engine tools will also submit your website on popular online directories. If you have articles, they will submit them on highly popular article marketing directories as well. The intention is the same—to get your website more in the open.

3. Search engine optimization programs will do something that you probably won’t care much about—technical things such as H1, H2, H3 tags and so on. These are actually very important things, because the right tags can add to the relevance of your subheadings and titles in the eyes of the search engines.

http://MickFallon.com/recommends/seo

A good search engine optimization tool can even take your website to the number 1 position on your favorite search engine. If you are going to try it yourself, it could be a really long time before you reach that Search engine optimization glory.

Are you stuck in the Internet Marketing niche?

mickfallon — Wed, 11 Aug 2010 02:08:38 +0000

The money making niche is a very competitive niche, however if you hit on the right formula , well bingo you are quids in.
Trouble is a lot of newcomers or “newbies” give up when they don’t see instant success.

One answer is not to give up altogether.

Try out another niche, I always think it best to get some small amounts of money in your paypal account as it does wonders for your confidence,also it helps keep your bank balance healthy.

Hitting on the right niche can be a bit hit and miss.
The big money making ones
Weight loss
Making money
Forex
Self help
Golf

These niches are extremely competitive with the money making niche putting you up against other savvy marketers.

So whats the answer

Go over to Dummies.com
or Amazon.com/ magazines have a good trawl through their sites.
write down a least twenty titles that you think you may get a little bit passionate about as this always helps.

Then find yourself a little micro niche

I am not going to bull you this all takes work . but ones thing is for sure buying the latest whistles and bells course wont bring the results you desire.
So Save your self a ton of money get stuck in and do what works

1.Find yourself a micro niche

2.Set up cheap hosting from Hostgator

3.Get your self a keyword rich domain name.

3.Install a wordpress blog

4.Fill it with quality content.

5.Insert an optin box to give away a free mini course or a free newsletter

6.put at least twenty follow up emails mixing content and affiliate offers into your autoresponder.

There you have it, it wont make you millions but it will give you the confidence and belief that you can survive in this shark infested online
world.
Cheers Mick

Traffic Supremacy “First Impressions”

mickfallon — Tue, 20 Jul 2010 22:49:10 +0000

Traffic Supremacy is a new site that says it guarantees more web visitors and online advertising with very little effort or cost. More importantly, it promises higher CONVERSIONS–signups and sales. So I decided to put it to the test…

My first impression was the site looks professional and clean, with an attractive look and feel. It is easy to read and understand. Joining the site was easy and painless–they do offer 2 upgrade options but they are not required to gain the benefits.

The Members Area is very well laid out and intuitive–I could figure out what to do after only a few minutes and was able to get up and running in less than 5 minutes. Inside the site, you create links and ads–the links you simply enter any URL links you use into the generator and it transforms them into “Traffic Supremacy” links. You create ads for anything you want to promote using the Traffic Supremacy Ad Generator, which is very easy to use. You can create as many links and as many ads as you like. And they are organized in a logical way–links are displayed in the order you create them but also your 5 most recent links appear on the main page for quick reference. Also, since the link generator is the tool you’ll use most, it is also right at the top of the main page when you login. Very smart!

After you’ve created at least 1 link and 1 ad you can start to generate traffic. Just use and promote the new Traffic Supremacy link instead of the original source link you had. Every time the Traffic Supremacy link is clicked, the page loads followed by a small ad window in the lower right corner. It displays 3 ads PLUS an image with your affiliate link that goes back to Traffic Supremacy. So if anyone clicks the Traffic Supremacy image they see the site, and if they signup they become your referral. It’s a great viral feature because you can build referrals without even trying to just by using the site.

Now every time the ad window displays (your Traffic Supremacy links get clicked) you earn credits that get YOUR ad displayed in the ad windows when other members’ links get clicked. So the more clicks, the more times your ads get displayed.

And this works virally–meaning as you make referrals into Traffic Supremacy (either by promoting it or just using it and visitors click the Traffic Supremacy image on the ad window to join) you also earn ad credits on THEIR link clicks. And this works up to 5 levels deep. So you can create a massive amount of free ad views and web traffic by referring others to Traffic Supremacy also.

I didn’t get to test the full effect of a big downline yet (I just got the tool) but I can tell you the rest of the site works exactly as stated–my links got clicked, I earned credits, and my ads got displayed. Traffic Supremacy even tracked my results so I know how many clicks and how many ad displays. That was an impressive unadvertised extra feature.

There is one more benefit and feature which might be the best of them all–downline emailing. You can email your downline with offers, promotions, or whatever you like, and here is where Traffic Supremacy really shines. They took time to make the emailing often enough that it’s valuable as a user, but no so often that it’s a burden to your downline. But the best part about this feature (and actually the credit earning too) is that it tells you exactly how long until you can mail again. Now THAT’s cool.

Overall I have to say I am impressed with Traffic Supremacy. It is simple yet powerful, and delivers on its promises. Highly recommended to anyone who wants to increase traffic and advertising.

See it and join here:

http://traffic-supremacy.com

Is Google indexing your Site?

mickfallon — Mon, 12 Jul 2010 13:41:26 +0000

Hi and I have a question for you
How do you know if google are indexing your site?
well you can ,go deep and do a lot of work by
setting up trends and analytics, which I do with my main site.
However as you build more and more and more wordpress blogs for different niches
this can become quite difficult to monitor.
So whats the answer!
A FREE wordpress plugin called Google Bot Bling
I have it installed on all my blogs
and if your setting up a new blog this powerful plugin will
“well just sit back and receive emails of every time google trawls through your site”
the plugin was created by Christopher Ross

and you can get it here for Free

>>CLICK HERE<<

ps a little donation for Chris would be nice , but that’s up to you

but make sure you follow this guy he is what gives us little guys a gentle lift.

Cheers Mick

How Many Types Of Affiliate Marketing Programs Do You Know?

Fri, 02 Jul 2010 10:32:21 +0000

The following article is one of a series of articles which focus on Affiliate, Article and Internet Marketing. All of the articles are based on real experiences and research done over twenty years as a personal and business coach. They are also written in response to questions which I have been asked as well as address common challenges that people have with affiliate marketing, article marketing, internet marketing or running an online business in
general. I sincerely hope that you find the following information of value. One idea, one tip, one clue can make all the difference.

How Many Types Of Affiliate Marketing Programs Do You Know?

Affiliate marketing programs have never been as popular before as they are today. Why? There can be a number of reasons. The most probable reason, however, could be the fact that the benefits of affiliate marketing have become clearer to a lot of people now than they were before.

Today, both the merchants and the affiliates can see clearly that affiliate marketing can work for both of them. The merchant sees affiliate marketing today as the chance to advertise their products at a lower cost. The affiliates, on the other hand, sees affiliate marketing as an easy way of earning profits online by doing what they like most, and that is by creating websites.

Just as the popularity of affiliate marketing has shifted into greater heights, so has the people’s outlook about it changed. No longer is affiliate marketing considered today as an alternative method for the merchant to advertise his products, or as a source of additional income for the affiliates. For merchants and affiliates alike, affiliate marketing is now considered as a main source of profits and revenues.

So the question now is what type of affiliate marketing will work best for you? Are all affiliate marketing programs the same? Are the benefits the same? Or are there affiliate marketing programs that work better than the others?

There are actually different types or classes of affiliate marketing, and the number of types will depend on how one will classify them. The most basic affiliate marketing programs, however, falls under two categories: pay-per-click (PPC), and pay-per-performance (PPP).

* Pay Per Click (PPC)

PPC is the most popular type of affiliate marketing for affiliates with small websites, and probably the easiest way for them to earn money. In this affiliate marketing type, the merchant pays his affiliate whenever a visitor is referred to his site, that is whenever someone clicks through the merchant’s banner or text ads. The affiliate gets paid a certain amount even if the visitor he referred does not purchase anything from the merchant’s site. However, typical fees for PPC affiliate programs are small, usually not exceeding a dollar for every click.

* Pay Per Performance (PPP)

PPP affiliate marketing is the most popular among merchant and is also the most lucrative type for the affiliates. In this type of affiliate program, the merchant only pays the affiliate whenever his referral translates into an action–that is whenever the visitor he has referred actually buys something from the merchant’s site or when the visitor becomes a lead. This means a lot of savings for the merchant. On the other hand, it becomes the most lucrative type for the dedicated affiliate, for commissions in PPP affiliate marketing usually comes in the range of 15% to 20% of the actual product sales.

Pay-per-performance affiliate marketing can be further classified into two popular types: pay-per-sales (PPS) and pay-per-lead (PPL).

* Pay Per Sale (PPS)

In a pay-per-sale type of affiliate marketing, the merchants pay the affiliate a certain fee whenever the visitor he has referred to the merchant’s site actually buys something from the merchant’s site. Affiliates are often paid on commission basis, although other merchants would opt to pay a fixed fee. But no matter what the basis of the fee is, it is generally higher than the fee paid to affiliates in a pay-per-click affiliate program.

========SIDEBAR========

Affiliate, Article and Internet Marketing in general isn’t as easy as many would have us believe. I fully understand (through my own experiences) that it is a lot easier said than done. However, you are here, right now, because you have a desire to improve your business, grow your business, and be more successful. These articles are here with the sole intention of helping you to make the whole process a lot easier.

======END SIDEBAR======

* Pay Per Lead (PPL)

The pay-per-lead type of affiliate marketing is a slight variation of the PPS type and is often used by insurance and finance companies and other companies who rely on leads for their company to grow. In this type of affiliate marketing, the affiliate is paid whenever the visitor he referred to the merchant’s site fills up an application form or any similar form related to the business of the company. Compensation for this type of affiliate marketing is based on a fixed fee whose rates approximate that of the fixed fee in the PPS type.

Apart from these three specific types of affiliate marketing, a lot of other affiliate marketing types exist. If the classification is based on the depth of the affiliate network, it can be classified as single-tier, two-tier, and multi-tier affiliate marketing. There is also another type of affiliate marketing that pays the affiliate each time the customer he has referred purchases something from the merchant’s site.

* Single-Tier, Two-Tier, and Multi-Tier Affiliate Marketing

These types of affiliate marketing are based on the different levels or tiers in the affiliate network by which payments are made. In a single-tier affiliate marketing program, the affiliates are only paid based on the direct sales or traffic he has referred to the merchant. All the previously mentioned affiliate marketing types (i.e. PPS, PPL, and PPC) fall under the single-tier classification.

* In two-tier affiliate marketing programs, the affiliate is not only paid for the direct traffic or sales that he refers to the merchant’s site, but also on every traffic or sales referred by various other affiliates who joined the affiliate program through his recommendation. Multi-tier affiliate marketing works the same way, although the affiliate gets additional commission for a wider number of affiliates in different tiers in the affiliate network.

* Residual Income Affiliate Marketing

In residual income affiliate marketing, the affiliate gets paid not only once for every customer he has referred to the merchant’s site. Rather, the affiliate is also paid whenever the customer he has referred returns to the site and purchase another product. Compensation for such type of affiliate marketing is based on either sales percentage commission or fixed fee basis.

The different affiliate marketing types would virtually work differently for merchants and affiliates alike, and each would generally have their own list of benefits. Which type of affiliate marketing will work best for you? It is not really for me to tell. Rather, it is for you to choose which type of affiliate marketing program will suit your needs and characteristics best.

NOW is the time!

O.K. you have read the article. Now is the time for action. Without action, this article adds no value whatsoever to your affiliate success. But remember, without action, you cannot blame this affiliate marketing article or any article for that matter. So, take action NOW.

Even if only one piece of advice, one piece of information, one tip makes a difference, then the whole article has been worth it for all of us.

NOW is the time!

Providing a focused problem solving approach through our personal and business coaching (especially to small businesses). This approach is linked to providing work at home businesses, affiliates and online businesses with PROFITABLE INTEGRATED SOLUTIONS.

Finding help and resources for making money online or by affiliate marketing are some of the most sought after subjects on the internet. Our Independent Affiliate Review Site gives that much needed help and resources to ordinary people who want to run extraordinary businesses.

Independent Affiliate Reviews Provides All The Help And Resources You’ll Need

Author: Andrew Gowans
Article Source: EzineArticles.com

Market Samurai “Why I could kick myself”

mickfallon — Tue, 22 Jun 2010 12:37:32 +0000

Sometimes I could kick myself, I have been an internet marketer for just over a year now. I have two regrets, one I left it very late building my list and two instead of marketing I have been a little bit too pushy trying to chase the money.

Mind you its all my own fault, my mentor Alex Jeffrey’s Warned me, about the dangers of falling down rabbit holes. I interpret what he meant is, that you can soon become distracted and forget what you really are. A marketer , not a seller.

That’s what’s happened to me, I was too busy trying to sell, jumping from this to that, neglecting my list building, and more importantly neglecting my relationship building. I have heard it said more than once, that it’s not the size of your list but the relationship you build with your list.

Well that’s good news for a lot of us with small lists, its no good having a list of a twenty thousand if you can’t sell to one. Marketing the very word is misunderstood especially by me. For example I used to pick domain names and niches by sitting down and writing what sounds good and thinking that sound great it will sell , BIG MISTAKE.

Ed Dale reminds us regularly that we should search and test the market first. Well that was too time consuming for me, until I joined the thirty day challenge and came across a piece of software produced by the brilliant Brent Hodgson, Ben Gait and Dr Anthony Fernando . Its called Market Samurai often referred to as the Swiss army knife for internet marketers. Again I could kick myself as I have had this piece of software just sitting in a folder on my computer since last year.. Two months I decided to give it a revisit.

Dohh why didn’t I use it earlier not only does this tool shows you the competition, giving you a clear advantage over your competitors but also checks a domains age in your niche which google gives a lot of relevance to. It also winkles out niches were people are spending there hard earned cash.

Here’s a quick look

1 Keyword Research – I cannot do without this now ok google has some great keyword tools but this leaves it for dead.

2 SEO Competition – It ways up the competition so you can keep away from those over saturated niches.

3 Rank Tracker –checks your sites relevance with google and yahooand other search engines.

4 Monetization – I love this, it Uses clickbank and amazon and more sites to promote your products

5 Find Content – Goes out and find articles related to your niche.,helps with ideas so you can create mind maps.

6 Promotion – enables you to add links to blogs and forums And as for the training, why oh why did I not watch these videos earlier. Again I could kick myself.

What I do now is open up market samurai , put the videos on and just follow along, by actually using it. I learn best this way. The videos are in the dojo “they call it the dojo as it’s a learning centre” oh by the way Ed Dale is launching the NEW thirty day challenge on July the 1st so make sure you sign up.
Its completely free, I’m joining again as Ed promises loads of new stuff, so hope to see you over there. Cheers Mick. PS . Sorry if my description about market Samurai is a wee bit vague, the lads who made it can tell it better than me as my software skills are, well naff.

Not that you need to be a techie as it loads itself. Don’t forget to visit their blog and expect to spend most of next month there, as there is so much good stuff. Read more about market samurai here. http://mickfallon.com/uses/samurai.html

Is Google indexing your Site?

Ed Dales Thirty day challenge is now open all year round.

mickfallon — Tue, 08 Jun 2010 21:49:51 +0000

Yes that’s right good old Ed is without doubt one of my favourite guys to follow
His thirty day challenge is now open for business all year round.

Ed Dale is so sincere they should make him president of Australia and with his team they would make a pretty good go at it.
As I have said in the video Ed never pushes junk down your throat

The thirty day challenge has been going for five years this year and every year Ed and his team just make it better and better.

So if your a newbie who is looking to make a solid business online follow Ed.

Less is more,using small videos to get your message across

mickfallon — Sun, 30 May 2010 13:31:01 +0000

Less is more so they say, and I am a firm believer in that.
The little video up on the top of my blog
is a fine example,
I use very little voice narration and let the music carry it through.
People,often comment on how little time they have.
My view is,come up with something small, whether it be a short post,short article,
or something like my little short video,as long as it gets the message over,it should work.
My prefered choice of video player Is Easy video player,because it is so simple to use,and Wow!what a difference it has made to my online business,
couldn’t do without it now.
So go ahead create something small,just like this post.

cheers Mick

Affiliate Marketing,Is Great ,”but only if you get it right”

mickfallon — Thu, 20 May 2010 18:29:13 +0000

creating your own product is great, and some people think it’s a must .

However we shouldn’t neglect affiliate marketing

Affiliate marketing is many things. “not just click bank “but most of the internet marketers rely heavily on click bank, me included.

Affiliate marketing can earn us good and sometimes big money
with very little risk.
Finding what sells well, can take a bit of trial and error
but if you hit on a good product, It will set you off
with the hunger in you belly to yearn for more.

A wee caveat ,you have to be careful that the stuff you are promoting is good, even if you have to buy it yourself to test it.
which is a lot better than having egg on your face.
and having your subscribers unsubscribe in droves.

Affiliate marketing can provide the opportunity to earn good
money by doing something that you are good at. but only if you put the market research in to find out what people want.
Yahoo answers and clickbank engine are two of the tools I use

Should you Consider Becoming an Affiliate?
most definitely.

cheers Mick

Tommy Mclaughlins Master Class

mickfallon — Sat, 01 May 2010 13:08:20 +0000

It was Tommy’s first webinar last night for his master class
And I really enjoyed it.
I have been on loads of webinars, a lot of them are slick sales pitches
But Tommy is the genuine article he comes across as a very caring person , not someone who is in it for himself, Tommy is a giver.
The webinars are going to be over a six week period
Which correspond with what Tommy is going to learn us
Some of the students are complete beginners
So it going to be a real treat to see them progress.
However Tommy was keen to stress he doesn’t want anyone being left behind
And if they do fall behind he will certainly look after them as I am sure we all will.
This is one of those master classes where I am sure is going to be a great community
builder.
It will be nice to see people network and grow together.
The real work starts on Sunday when Tommy introduces us to his first module
It’s going to be a great six weeks , hopefully some good friendships will be struck up
And last a life time
Cheers Mick

Free Webinar, But Beware is it really Free?